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| Over Feature Design on App DSK |
Nothing we’ve ever created has been designed just to look beautiful. That’s approaching the opportunity from the wrong end. Instead, as we reconsidered iOS, our purpose was to create an experience that was simpler, more useful, and more enjoyable — while building on the things people love about iOS. Ultimately, redesigning the way it works led us to redesign the way it looks. Because good design is design that’s in service of the experience.
iOS 7 introduces great new features like Control Center, AirDrop for iOS, and smarter multitasking. It also makes the things you do every day even easier, faster, and more enjoyable. And while many of the apps look different, the way you do things feels perfectly familiar. So from day one, you know how to use the world’s most advanced mobile OS. In its most advanced form.
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